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BMWxSCADpro

Writing Lead I BMW Marketing Project

- Conceptualized and scripted two advertising campaigns, with final scripts brought to life through a full production.

- Crafted narraration and wall text for an interactive exhibit.

- Wrote and produced a documentary highlighting the project's creative process and team collaboration.

- Authored a detailed process book, documenting every stage of development with insights, visuals, and key takeaways.

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