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BMWxSCADpro
Writing Lead I BMW Marketing Project
- Conceptualized and scripted two advertising campaigns, with final scripts brought to life through a full production.
- Crafted narraration and wall text for an interactive exhibit.
- Wrote and produced a documentary highlighting the project's creative process and team collaboration.
- Authored a detailed process book, documenting every stage of development with insights, visuals, and key takeaways.
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